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Shush
Sound blocking ear plugs with three different strengths for three different situations and users.

This is one of three concepts presented to the client. The design for it came from the idea of making silencing someone humorous.

Inspiration

My inspiration for this project came mostly from vintage black and white photos because they were so expressive and stylized even though the photography techniques were not that advanced. In order to modernize the design and to catch the consumers attention on shelf, I added a neon color.

The Final Concept

This concept had to be created within a week, and during that week I went through about 3 completely different concepts, and about 50 iterations of each concept before the final design was approved for the presentation. This is the end result.

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I was bored one week and decided to challenge myself to complete a design sprint on the weekends and see what I can come up with within that short period of time. I used goodbrief.io to generate a computer-generated brief and this is what I came up with.

Paio: Cannabis for couples.
Brief: Create packaging for a cannabis company that is marketing specifically to American couples.
Solution: I decided to take this brief quite literally and used red, white, and blue color scheme. Then also chose a logotype that has a classic Americana feeling. The final touch was to subtly add the kissing couple in the background image for the logo.

пьяная пара: drunk couple
Brief: “Create a beverage brand that pulls from our Russian roots, and uses our brand color, purple. The feeling should be traditional yet modernized.”

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BNO

The BNO Next Pack competition is a competition put on by the Beroepsvereniging van Nederlandse Ontwerpers (English: Professional Association of Dutch Designers). The focus of the competition is to give young packaging designers a chance to practice their skills in a professional setting and follow a real-life briefing from a large organization.

Client: Maggi
Roles: Art Direction, Design, Branding

The briefing was to create new packaging for three of Maggi’s existing products which were all within the snack category. They wanted the design to pull from the founder’s story as well.

The thought behind “Simply Humble” began with an analysis of the Maggi brand itself. I wanted to create something that connected its humble beginnings with its global product line.

The illustrations in the background pattern were meant to replace the meal photography that can be found on other Maggi packaging. While most of Maggi’s products use photography as the star of the design, I wanted it to take a back seat, and switch up the hierarchy.

I then created an “umbrella name” to stand out the most in the design. I wanted the products to be tied together in a very direct way. There are many discrepancies between different Maggi products, so the umbrella name is meant to connect my designs.

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Chroma Pack
A commuter fanny pack that pulls on vintage patterns, and modern design elements to create a fashionable accessory for any gender.

A bag designed with my personal brand applied which could also be mass produced with low production cost. For this project we needed to create a hand made working product that could be mass produced with a low initial production cost. I chose to make a cut and sew project, because it is the cheapest manufacturing method, and I wanted to learn a new technical skill.

Inspiration

I drew inspiration for this project from a couple of Dutch designers (Scholten & Baijings and Robin Pleun).  I loved how they used muted tones as the base color then added a neon or almost neon highlight to the fabrics with either a stitch or a drastic color change. The highlight was also linear, and that was the basis of my inspiration for the pack that I created.

Process

For this project, we were required to make a working prototype. That constraint led me to design a soft good product. I had never sewn before taking on this project, so that was very steep learning curve. I began the process with rough sketches of existing bags, then continued into paper models, and finally began sewing prototypes until I got the patterns down.

The Final Bag

After about 15 different sewn prototypes, I was finally ready to create the final bag. The pattern I chose was to reflect on some early 90's patterns I came across in the research phase, and the muted felt + stitched highlight came about from the two Dutch designers I pulled inspiration from.

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Fleet
A flat-pack airline meal tray solution that reduces waste, space consumption, and eases the amount of work the flight attendants have.

Most flight attendants on long haul flights are serving upwards of 330 passengers. The sheer amount of people being served in-flight means the flight attendants need to be able to prep and distribute the meals fast and efficiently.

Target User

The target user for Fleet is the flight attendants on board. They spend so much time assembling, heating, and distributing meals in-flight, that I wanted to design a solution that was as appealing to them as it would be to passenger.

Process

For this project, we were required to make a working prototype. That constraint led me to design a soft good product. I had never sewn before taking on this project, so that was very steep learning curve. I began the process with rough sketches of existing bags, then continued into paper models, and finally began sewing prototypes until I got the patterns down.

The Final Bag

After about 15 different sewn prototypes, I was finally ready to create the final bag. The pattern I chose was to reflect on some early 90's patterns I came across in the research phase, and the muted felt + stitched highlight came about from the two Dutch designers I pulled inspiration from.

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Nespresso Holiday Concept
A gift packaging concept that would be sold pre-wrapped to display the company brand prominently. I wanted a package that was easy for the consumer to understand, and gave the company large spaces to insert graphics.

Inspiration

Half the fun of a wrapped gift is ripping it open, therefore I stayed away from traditional box constructions that use a lid to seal the box. Instead, I created a rip off cover that keeps the box closed while also allowing the user the experience of unwrapping.
Another reason for this construction is that once the wrap is ripped off, it creates an opportunity for discoverable graphics when the two flaps fall down off the package.

Process

I always start every project with rapid sketch ideation. Before starting the project, I wanted to explore all interactions, and presentations of the contents.Initially I started a few pages with different major structures for the display. Once I had a general form I liked, I moved onto drawing out the different interactions with the box. This eventually led to me coming up with the ripping concept that I then moved into prototyping. My prototypes were initially created with scrap chip board, then I graduated to creating a full wrap and insert. 

The Final Box

After about 15 different prototypes, I was finally ready to create the final box. The dieline I created for it took a lot of refining, and I realized that I would not be able to hand cut the box myself, so I took the dieline and cut it out at a laser cutter.

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